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Interviews  

Used to gather either qualitative or quantitative data.
Usually a primary source.
How many people do X, or believe in Y?
Why do many people do X, or believe in Y?
Trust between the interviewer and the interviewee is needed to get the interview to open up.
Directness of interviews and their scope for flexibility are advantages.
The disadvantage lies in the fact that a social relationship is built while seeking the level of trust.
Validity is high but at the expense of reliability - reproducibility.
Interviews...  

Advantages
Validity  

Flexibility  

Clarification of question  

Interviewees are sources of alternative information  

Disadvantages
May be misleading  

Interviewer effect  

Bias, as a result of specific delivery style  

Memories are unreliable  

Structured Interviews  

Advantages
A schedule keeps it on-track  

Same language ensures the interviewee is answering the same questions  

Structured interviews are easy to encode.  

Disadvantages
Oversimplification of the problem  

New and unexpected issues are not catered for  

Unstructured Interview  

Advantages
Greater freedom to follow unforeseen issues for the interviewer and interviewee  

More rapport can be built up and sensitive issues approached  

Disadvantages
Respondents reaction to the interviewer becomes a problem.  

Objectivity of interviewer is questionable.  

Epistemology - Is social class still crucial in structuring economic, political and social life? External social, observable structures determining ideas and values and beliefs.
Ontology - Social class is a part of the construct of reality, an INDICATOR. Or more precisely they were asking is it an indicator.
Method - Random sampling of 1315 people. Survey Method.
Results - Social class IS an indicator of how people vote. Their housing tenure, their parents class position, membership of unions etc? but other variables also can used as an indicator in the middle range or intermediate classes.
Choice of Method  

The Epistemology and Ontology dictate the Method most suitable for the area or indicator they wish to research. These two factors shape the direction of the research.
Texts to Read  

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